“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ~ Ralph Waldo Emerson
Do you think fashion would have been the same if Mademoiselle Coco Chanel had decided to follow the rules set by society and her predecessors? Had she chosen to go with the flow, would she have still been a fashion icon? Who knows? Maybe yes, maybe no.
What we do know, is, she dared to be different. She decided to give a skip to norm and do things on her own terms. When everyone followed, she stood out and exhibited her individuality. She chose to express herself and make an identity for herself. And in doing so, she became a trendsetter and an inspiration to the world.
It has been proven, time and again, those who dare to do things on their own term, are the ones who end up leaving a mark.
Inspired by individuality, personal identity and self- expression, Bed Head by TIGI has come up with an inspiring new campaign called ‘This is Me’.
Through the #BedHeadThisisMe campaign and videos they aims to encourage people to acknowledge their true self. The campaign and video celebrates individuals who've taken on an offbeat career track and been successful in them.
The video features personalities like renowned hair stylist Savio John Pereira; psychedelic painter Sameer Hazari; pilot, surfer and skateboard maker Spandan Banerjee; fashion stylist Chandni Sareen; Imaad Shah and Saba Azad of the swing band duo Madboy/ Mink and poi (fire) dancer Sumaiya Sayed.As you can see, the video urges people to value their identity and individuality. The message is crystal clear- everyone is the star of a show that’s their own life and they are the only one in power to make or break it.
Check out all the individual videos on Bedhead’s YouTube channel
Staying true to the core theme of self-expression and individuality, the team of Bed Head by TIGI is hosting an exclusive, one of its kind contest on their Bed Head – This Is Me website.
All you need to do is head to your fave salon, get your hair styled just the way you like it, and click a selfie with your hair stylist. Easy breezy!
If you are wondering why you should participate, here’s the deal:
Along with standing a chance to win BookMyShow vouchers, the number of likes your selfie gets increases your chance to win a trip and attend a music festival in Barcelona.
That’s not all. With the intention of encouraging hair stylists in the country, Bed Head has decided, that the highest voted popular hair stylist would win an all-expense paid trip to London for training at the TIGI academy.
A complete win, win situation!
Selfie lovers, what are you waiting for? Spread the word, book your salon appointment and get clicking today!
Like these talented individuals, you too can choose to be different. Be a part of #BedHeadThisisMe campaign; showcase your individuality, personal identity and with the help of your hairstyle selfie show the world who you really are!
Your time starts NOW! Your Hair. Your Way.
Till then, tra-la,