Monday, 13 April 2015

Introducing LIVA: The New Age Fluid Fabric

Very often we associate fashion with glamour. But before a garment reaches it glamorous destination it starts its journey as a single yarn. The yarns that make up the fabric of the garment plays the most important and crucial role.
Like everything else in the fashion world, the world of textiles has been evolving in its efforts to offer us new age fabrics. 
As much as I love discovering new designers and trends, it brings me immense joy when I learn about a new fabric. 

When I was invited for Liva's official unveiling I was mighty thrilled. To be honest, I have know about Liva for a while now, however, I got to see the fabric’s full potential up-close at an event that took place a few days back.
To start with, what is Liva?
Liva is a new age, high quality fabric made from natural (wood pulp) cellulosic fibres. The fabric is the brain child of Birla Cellulose, a part of the Aditya Birla Group.
The key feature of Liva is, its fluidity. Due to its soft, free flowing characteristic, the fabric is ideal for a number of silhouettes and drapes. 
Along with fluidity, Liva has a natural sheen to it. Since the fabric is made from natural fibres and renewable resource, it has a great breathability and absorption ability that allows the skin to breathe easilys and provide comfort even in the harshest weather.
In a nutshell, Liva is a fluid, lustrous, skin-friendly fabric, that is set to change to face of the fashion world.

The graceful fluidity of LIVA was bought to life through a fashion show title ‘Panchtatva’.
The show was divided into 5 collections inspired by 5 elements of nature. Each designer’s collection was inspired by one of nature's element to highlighted the fluid quality of the fabric.
Air was the theme for James Ferreira’s all white, cowl drape and sequin embellished collection.  
Puja Nayyar took inspiration for the vast expanse of Mother Earth for her neutral palette with neon pop collection.
The shapes and shades of sky played muse for Soham Dave’s collection.
Narendra Kumar decide to showcase the fluid nature of water through ripple effect inspired prints, sharp tailoring and structured silhouettes .
The warm colours and voluminous skirts were the highlight of Anita Dongre’s fire theme collection . 

The highlight of the fashion show was show stopper Kangana Ranaut, who is the official face and brand ambassador for Liva.
When asked about her experience with Liva, Kangana said: “I think it’s the kind of fabric that can go well with any clothing and occasion. Moreover, I personally feel that Liva is going to play a very important role in the world of fashion.” 

Brands like 
Global Desi, AND, Allen Solly, Van Heusen, Pantaloon and Chemistry are already using Liva for their collection.
With an aim to make Liva the preferred choice of fabric with all designers and fashion brands, Liva is all set to revolutionise Indian (and global) fashion industry.

If LIVA has you intrigued then please do get in touch with Media Moments (www.mediamoments.in) for further details!


Till then, tra-la,
Amena!!
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Thursday, 2 April 2015

Mix and Match With Max Fashion

With temperatures soaring off the roof it only means one thing-summer has officially arrived. While there is not much one can do about the oppressive heat and stifling humidity, what you can do is, enjoy Mother Nature and fashion’s bounty that the season has to offer.
Talking about fashion’s bounty, sometime back I was invited to attended Max Fashion's Summer 2015 preview fashion show, Max Fashion Play
From summer favourites, florals, to flavour of the season, tropical prints, and from tribal motifs to boho inspirations, the collection is summer season’s poster child. In a nutshell- the collection is right on trend. 

Known for its affordable price point, what I also love and appreciate about Max Fashion is, the pieces are very flexible and versatile. They are hassle free, easy to use garments that can effortlessly be styled in multiple ways for different occasion.
Since the theme of the preview was Fashion Play, I decided to play mix and match and style some of my fave Max Fashion's Summer 2015 collection pieces in four different genres.

Print Mix: Mixing prints and patterns has been a fashion favourite for quite a few years. Max Fashion’s Summer 2015 collection offers a plethora of prints to choose from. Flowers, fruits, birds, Aztec, digital, and geometrical design, there is something of each kind.

Indo Western:
 
Indo Western attire is one of the most popular styling preference across the country. Along with dress, pants, skirts and shorts, the collection offers a vast variety of kurtas, tunics, salwars and churidars, making the collection very fusion wear friendly.
Silhouette Mix: While most times we like to mix prints and colours, it is fun to once in a while mix shapes and structure. Keeping the season in mind a large percentage of the collection is free flowing silhouettes while a few are fitted and structured. From boxy capes to fitted churidar to A-Line kurtas and airy maxis, there is a wide variety of silhouettes to select from.

Colour Block: Summer is incomplete without its share of fresh, bright colours. Max Fashion Summer 2015 collection offers everything from bold jewel tones to earthy neutrals to soft pastels.



At the Max Fashion Play event I had an opportunity to style a look from Max Fashion’s Summer 2015 collection. 
I went with a classic summer theme look pairing a colour block dress with an aztec design backpack and lace and fringe shrug.


Max Fashion Summer 2015 collection is now available across the country. 

Till then, tra-la,
Amena!!
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Wednesday, 25 March 2015

How To Wear Denim Shirt

The humble denim has come a long way since its inception days. From a blue-collar staple to a fashion must-have, it is one of the few classic fabric (weave) that has managed to easily evolve with times and styles. One instance it is simple and casual, next, it is all statement making and chic. 

Since its inception, denim has practically been moulded in every possible silhouette and structure. Besides the classic jeans, the one interpretation I am particularly fond of is, the denim shirt.
For most of us, a denim shirt is a wardrobe staple. It is one of those seasonless pieces that can be worn year round.
Being inherently casual, it can be quite tricky trying to come up with different ways to wear a denim shirt.

To help you make the most of your denim shirt, here are three different outfits that illustrate how to style your denim shirt.
More information about these pieces here/ Images via Google and Pinterest

Layer With It: When layering with a denim shirt, keep in mind, the denim shirt functions as add on, as an enhancing piece rather than a main piece of the ensemble. Since denim is neutral in nature, you can add a denim shirt to either tone down a look or spice up a rather somber one.

Pair It With A Skirt or Pants: Denim shirt is a great alternative to the regular shirt. For a polished look, pair it with a skirt or pair of pants. To make the most of this look, opt for statement prints, shiny sequins or bold colours bottoms to pair with the denim shirt. No matter how loud or dramatic the pant/skirt is, the neutral characteristic of the denim shirt will balance the look out.

Double Denim: You really can't go wrong with this refined denim-on-denim formula. The styling potentials are endless. Glam up and go all out with statement, colourful accessories or opt for polished metallic or monochrome pieces. Either way, both looks work just as well.
A complete denim ensemble allows you to experiment to your heart's contentment.

I recently discovered the joy of layering and a denim shirt was an ideal piece to start experimenting with. A denim shirt layered as a jacket is no new invention. However, with what you pair the shirt is the real game changer. 
In my initial experimenting stages I kept it simple and wore the denim shirt with a top and jeans. However, I decided to up my personal styling game for Lakmé Fashion Week and go for an Indo-Western, boho inspired look.
Denim Shirt: c/o GAS Jeans | Trench Kurta and Skirt: Westside | Tote Bag: India Circus | Wedges: INC5 | Necklace: From Kashmir | Bangles: Thrifted | Watch: DKNY
Make up | c/o 
Lakmé, Lipstick: Red Flames, Lakmé, The Sculpt Collection | Hair: Foxy Curls c/o Tigi Bed Head


Pairing my fave GAS Jeans denim shirt (it’s a men’s shirt) with a trench style kurta, crushed printed cotton skirt, tribal stone necklace and arty print tote.
 Along with being a new look it was also very flattering to my body type. The layering added colour and structure break that was very form flattering and stylish at the same time.

Being plus size I have shied away from wearing a denim shirt for a long time. The myth that denim shirt adds bulk was my biggest deterrent.
However, while I still haven't found the confidence to wear it as a shirt or try a double denim look, layering with it has opened up new personal styling avenues for me.


Till then, tra-la,
Amena!!
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