Monday 13 April 2015

Introducing LIVA: The New Age Fluid Fabric

Very often we associate fashion with glamour. But before a garment reaches it glamorous destination it starts its journey as a single yarn. The yarns that make up the fabric of the garment plays the most important and crucial role.
Like everything else in the fashion world, the world of textiles has been evolving in its efforts to offer us new age fabrics. 
As much as I love discovering new designers and trends, it brings me immense joy when I learn about a new fabric. 

When I was invited for Liva's official unveiling I was mighty thrilled. To be honest, I have known about Liva for a while now, however, I got to see the fabric’s full potential up-close at an event that took place a few days back.
To start with, what is Liva?
Liva is a new age, high quality fabric made from natural (wood pulp) cellulosic fibres. The fabric is the brain child of Birla Cellulose, a part of the Aditya Birla Group.
The key feature of Liva is, its fluidity. Due to its soft, free flowing characteristic, the fabric is ideal for a number of silhouettes and drapes. 
Along with fluidity, Liva has a natural sheen to it. Since the fabric is made from natural fibres and renewable resource, it has a great breathability and absorption ability that allows the skin to breathe easilys and provide comfort even in the harshest weather.
In a nutshell, Liva is a fluid, lustrous, skin-friendly fabric, that is set to change the face of the fashion world.

The graceful fluidity of LIVA was bought to life through a fashion show title ‘Panchtatva’.
The show was divided into 5 collections inspired by 5 elements of nature. Each designer’s collection was inspired by one of nature's element to highlighted the fluid quality of the fabric.
Air was the theme for James Ferreira’s all white, cowl drape and sequin embellished collection.  
Puja Nayyar took inspiration for the vast expanse of Mother Earth for her neutral palette with neon pop collection.
The shapes and shades of sky played muse for Soham Dave’s collection.
Narendra Kumar decide to showcase the fluid nature of water through ripple effect inspired prints, sharp tailoring and structured silhouettes .
The warm colours and voluminous skirts were the highlight of Anita Dongre’s fire theme collection . 

The highlight of the fashion show was show stopper Kangana Ranaut, who is the official face and brand ambassador for Liva.
When asked about her experience with Liva, Kangana said: “I think it’s the kind of fabric that can go well with any clothing and occasion. Moreover, I personally feel that Liva is going to play a very important role in the world of fashion.” 

Brands like 
Global Desi, AND, Allen Solly, Van Heusen, Pantaloon and Chemistry are already using Liva for their collection.
With an aim to make Liva the preferred choice of fabric with all designers and fashion brands, Liva is all set to revolutionise Indian (and global) fashion industry.

If LIVA has you intrigued then please do get in touch with Media Moments ( for further details!

***Fashionopolis post Introducing LIVA: The New Age Fabric Featured On Links À La Mode: IFB Weekly Roundup (April 23 2015)***
Links à la Mode: The IFB Weekly Roundup, April 23
By: Kristen Philipkoski
Lists à la Mode
This week, IFB members made a lot of lists. It’s not that surprising—bloggers are known for making lists. But among this week’s submissions, I was impressed by the spectrum of topics featured, from 3 ways to wear a white shirt, to 4 Kentucky Derby looks to 20 ways to wear short hair (with a video!). The originality of IFB is always impressive.
And as you know, we don’t usually choose outfit posts for LALM, unless they have an exceptionally compelling angle. This week, we went for it because anyone who braves a swarm of bees for an #OOTD photo deserves a shout out. On to the links!

Links à la Mode: April 23

  • Anami Blog: How to Do Natural Makeup
  • Christie Moeller: How to Keep White Shoes Pristine
  • Curvy Elle: 6 Tips for Buying Vintage Clothing
  • Keily’s Fashion Picks: The AirBnB of Dresses: StyleLend
  • Les Assorties': Paris Je T’aime: Shagreen et Tortoise
  • Invictus: Swarm of Bees
  • Fashionopolis: Liva: The New Age Fluid Fabric
  • Funky Jungle: 5 Reasons for Shopping in a Brick and Mortar Store
  • Modavracha’s Spot: How to Wear the Fringe Trend
  • My Bougeotte: 5 Clothing Lines for the Wanderluster
  • Musings of a Fashion DesignerThe Color Rioters
  • Omnia Vitae: Three Ways to Style a White Shirt
  • Purushu: 6 Years of Blogging and Beyond
  • Riva La Diva: DIY M Missoni Fruity Earrings
  • Save, Spend, Splurge: 10 Uncommon Closet Essentials
  • Style Bizarre: Your Cruelty-Free Wardrobe Book
  • Suzanne Carillo: Easy Floral DIY Painted Shoes
  • The Outfit Repeater: 20 Ways to Style Short Hair
  • TLV Birdie: It’s All About Makeup—Green Beauty Bloggers Community
  • Try It on Me: Kentucky Derby Style, Four Ways

  • Till then, tra-la,
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    Sunday 5 April 2015

    Lakmé Fashion Week Summer/Resort 2015 | My Favourite Collections (Part 1)

    Every season of Lakmé Fashion Week I try and do something different. While a trend post is a constant every season, I try and change things around so that the readers have an interesting and new perspective every season.
    For Summer/Resort 2015, I decided to do a post featuring my favourite 5 collections of the season. Since I have never done this before now seemed like the perfect time to do one.
     While a number of collections left an impact, these ones were my absolute favourites.

    [Ka][Sha] by Karishma Shahani Khan
    I have always been a fan of Karishma Shahani Khan’s aesthetics. From her innovative layering to her trademark tie-dye techniques, Karishma always manages to impress me with her collection.
    For her Summer/Resort 2015 collection, Karishma decided to pay homage to the classic shade Neel (indigo). Working with a primarily colour palette, beside neel, the collection also had elements of red, mustard and white.
    Traditional weaves and colours along with arrow print motif, ikat, dip dye hemlines and statement red bow showcased in a variety of interesting silhouettes and layers made this one of the most remarkable collections of the season.

    Payal Singhal 
    Payal Singhal is one of the few designers who has managed to comfortably merge high fashion with commercial viability. She creates pieces that are both, artistic and wearable. 
    Finding inspiration in Amer Fort's Sheesh Mahal, Payal Singhal’s Lakmé Fashion Week Summer/Resort 2015 collection was a shimmery affair.
    Working with separates and a pastel palette of coral, blush, ecru and grey, the collection featured a fine blend of Indo-Western silhouettes. From Long pleated length skirts to tiny body-con cholis to elegant palazzos, summer friendly silhouettes were in abundance.
    The highlight of the collection was the intricate patterns and fine detailed mirror mosaic embroidery inspired from the walls of the palace.
     Payal managed to beautifully balance out modern fusion silhouettes with traditional mirror and zardozi work.

    Omtex Presents Pankaj and Nidhi 
    Never have I seen a Pankaj and Nidhi show and not fallen in love with it. Their Lakmé Fashion Week Summer/Resort 2015 collection was exactly what I expected it to be-vibrant, experimental and absolutely stunning.
     Inspired by Iznik pottery designs and Op-Art patterns, the multi-coloured prints, laser cut detailing and intricate appliqués were the key highlights of the collection. 
    Known for their graphic designs and patterns, the collection offered a variety of those in a multi-colour palette and sharp silhouettes.
    The clever use of prints, solids and laser cut detailing gave the collection an extra edge. 
    The beauty of this collection is, along with being high on the aesthetic quotient, the collection is also very practical and wearable.

    Till then, tra-la,
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    Thursday 2 April 2015

    Mix and Match With Max Fashion

    With temperatures soaring off the roof it only means one thing-summer has officially arrived. While there is not much one can do about the oppressive heat and stifling humidity, what you can do is, enjoy Mother Nature and fashion’s bounty that the season has to offer.
    Talking about fashion’s bounty, sometime back I was invited to attended Max Fashion's Summer 2015 preview fashion show, Max Fashion Play
    From summer favourites, florals, to flavour of the season, tropical prints, and from tribal motifs to boho inspirations, the collection is summer season’s poster child. In a nutshell- the collection is right on trend. 

    Known for its affordable price point, what I also love and appreciate about Max Fashion is, the pieces are very flexible and versatile. They are hassle free, easy to use garments that can effortlessly be styled in multiple ways for different occasion.
    Since the theme of the preview was Fashion Play, I decided to play mix and match and style some of my fave Max Fashion's Summer 2015 collection pieces in four different genres.

    Print Mix: Mixing prints and patterns has been a fashion favourite for quite a few years. Max Fashion’s Summer 2015 collection offers a plethora of prints to choose from. Flowers, fruits, birds, Aztec, digital, and geometrical design, there is something of each kind.

    Indo Western:
    Indo Western attire is one of the most popular styling preference across the country. Along with dress, pants, skirts and shorts, the collection offers a vast variety of kurtas, tunics, salwars and churidars, making the collection very fusion wear friendly.
    Silhouette Mix: While most times we like to mix prints and colours, it is fun to once in a while mix shapes and structure. Keeping the season in mind a large percentage of the collection is free flowing silhouettes while a few are fitted and structured. From boxy capes to fitted churidar to A-Line kurtas and airy maxis, there is a wide variety of silhouettes to select from.

    Colour Block: Summer is incomplete without its share of fresh, bright colours. Max Fashion Summer 2015 collection offers everything from bold jewel tones to earthy neutrals to soft pastels.

    At the Max Fashion Play event I had an opportunity to style a look from Max Fashion’s Summer 2015 collection. 
    I went with a classic summer theme look pairing a colour block dress with an aztec design backpack and lace and fringe shrug.

    Max Fashion Summer 2015 collection is now available across the country. 

    Till then, tra-la,
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