Monday 27 May 2013

Style It Thrice: American Swan Stripe Clutch Bag

I love attending fashion events. Be it a swanky soirée or the simple industry ones. They are a great way to network, meet and discover new people and brands.
A while back I had the privilege to attend the India Fashion Forum (IFF). Apart for getting an opportunity to meet and interact with fashion industry stalwarts, it was also the perfect place to discover new, up and coming brands.
One brand that caught my attention was American Swan.
Inspired by the 'American Dream' philosophy, t
he brand combines classic, iconic American style with quintessential European fashion. 
American Swan is an online global fashion and lifestyle shopping destination that offers a vast selection of products in apparel, footwear, accessories, beauty and home products. One of the fastest growing home grown fashion and lifestyle brand, it aims to provide trendy fashion and lifestyle products at an affordable price. 

While browsing thorough their collection, I instantly fell in love with this envelope shaped stripe clucth bag {Rs.1499/-} and decided to feature it in this week's 'Stye It Thrice' segment.
Like me, if you too are a tad-bit stripe trend shy, this clutch bag is perfect for you. It lets you incorporate the latest trend without actually wearing it.
 Inspired by classic 'Americana' blue and white stripe motif, the clutch bag is a must have accessory piece for those who wish to experiment with the stripe trend.
Thanks to its classic, neutral colour combination, the clutch bag can easily be paired with a number of colours and prints. Performing double duty as a sling bag and clutch, this trendy piece can easily be mixed and matched with just about anything.
Incorporating current trends and classic styles here are my styling suggestions.

Look 1- Chic: Make a chic print-mix statement by adding the stripe clutch bag to a floral jeans and peplum top ensemble. Complete the look with nude pumps, trendy American Swan shades and colourful bangle bracelet.
ONLY Floral Jeans, BEBE Peplum Top, ZARA Shoe, AMERICAN SWAN Sunglasses, DANNIJO Bangles.]

Look 2- Boho: Summer is all about happy colours and free-flowing silhouettes. For a trendy boho look, add the stripe clutch bag to a neon tank and ombre high-low maxi skirt colour block look. Thrown on a pair of neon sandals and American Swan oversized shades and you are all ready for a casual date or weekend brunch with the girls.
MARKS & SPENCER Maxi Skirt, TIBI Top, AMERICAN SWAN Sunglasses, CLUB MANHATTAN Necklace, ZARA Sandal, Dannijo Bracelet.]

Look 3- ClassyAdd a hint of glam to your classy ensemble by pairing your fave LWD with statement print sandals, gold cuff and dangling earrings. Complete the look with a navy skinny belt and stripe clutch bag and you are all set for your dinner date or a cocktail party.

If you are looking for trendy yet affordable fashion, American Swan has it all. You can buy American Swan products on their website as well as on leading e-commerce portals like Flipkart, Jabong, Pepperfry and Myntra. 

I love to hear from you. Share your views, thoughts and suggestions in the comment section.
Till then, tra-la,

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This post is my submission for IFB Project #97: Carry Your Clutch.


  1. Love all 3 looks but the boho one the best!


  2. Such a gorgeous clutch! love the 3rd outfit (I have those Zara sandals) ^^
    Following you!

  3. THe clutch looks super eco-friendly unlike other ones with synthetic materials! VEry summer & very nautical :)
    Love all the looks esp the one with the white dress :)


  4. Love the clutch and of course, the styling is cool :)


  5. Hi!
    I also love fashion, but literature is not one of my strong points! I did an humanistic bachelor, only letters, letters, literature and reading too much... I know for sure I'm not made for that!
    But I also want to be a fashion designer, and I know for sure, one day I'll :)
    For now, I liked your blog! Check mine and if you also like, let me know and we can follow each other!
    Waiting for your answer dear!


  6. I came across your blog and am your newest follower. I would love if you’d visit me at : the daily savant : and (if you like) follow with GFC and Blog Lovin' or Twitter!

    I also have a giveaway on now!

    : signe
    : the daily savant :

  7. Can't decide which outfit to love more??

    Love #AmericanSwan #Loveyourblog #Lovethispost

    Thanks for coming over Amena !

  8. lovely!
    Join my Firmoo GIVEAWAY!!!

  9. Such a perfect summer bag!! Hope you are having a wonderful day!
    Style-Delights Blog

  10. Pretty clutch bag indeed..I'm totally in love with the white dress styling option! Longing for summer now:-)

  11. Fashionable clothes and branded accessories like mango and bebe brand

  12. Good interesting post on fashion and cool collection of Clothes and accessories.

    Tops for Women

  13. i like the 3rd look..