Wednesday 15 January 2014

Fashion Blogger's Guide To Red Carpet & Award Season Fashion

It is that time of the year, when ever fashion loving denizen sets aside what she/he is presently doing and blog together for a common cause: The Award Season. 
Yes, my fellow fashion junkies, beginning of a New Year means one things: A whole new award season with a loads of fashion hits & misses!!

However, most fashion bloggers do not get invited to the major movie awards. Unlike Fashion Week, bloggers too have to sit at home and watch the entire event on TV just like the rest of the world! *Sigh*
For information we rely heavily on print, digital and social media to take us on our annual award season red carpet journey. Therefore blogging about events you did not attend is like second-hand blogging. All the inside information and juicy tidbit you hear or read belongs to someone else.

Wondering how does one use all the existing information and turn it into their own creation without looking like a big copycat?
Simple, keep these guidelines in mind while blogging about award shows and other red carpet fashion and very easily, you too can create your very own award season experience for your readers.
[Illustrations via Fashionologie, ETSY, Pinterest, Enchanting Castle]

1.Credit your Source.
 The golden rule is to credit every outside source you have borrowed from. And the word is BORROW. Say with me "BORROW". The cardinal sin of blogging is to simply copy-paste others ideas or handiwork. That is a big NO-NO.

2.Don’t Rush, but Research.
Firstly, I don’t see why bloggers literally rush themselves into uploading pictures ASAP of the award show fashion right onto their blog. Seriously, stop doing that. Remember, whatever you upload has already been uploaded by mainstream media. From E! to Huffington Post to BBC and ever other tabloid magazine has it covered. The real question is, do you want to just post what has already been published over a 100 times already or do you want to present your own views? F.Y.I. by simply copying and pasting images you're not adding anything new! 
You started a blog so that you could voice your own opinion and views. Plus, your readers deserve better than someone else words and views. Give them more than that. 
My suggestion is to first do a good research, get the feel of the entire event; what trends stood out, what celebrity was at her stylish best ect… and then post it with your own twist and take.

3. Research From More Than One Source.
Variety is the spice of life. Dig into as many reliable resources as you can. This way you get a better idea of the entire thing, plus it is good to have more than one viewpoint. But, at no time must you OD on research that you lose complete focus.
I like to start with mainstream media biggies like Vogue and, followed by one or two international tabloids and finally a visit to some of my fave fashion blogs.

4.Pick and Choose.
 Restrain is much needed while covering award show red carpet fashion. Oh! The desire to upload ever-stunning gown is so overwhelming that one gets easily carried away. While and People magazine can do that, you must not. Why you ask? One, it completely overloads the site, and two; your readers can get the basic details and coverage from larger publications. In these decision-making times, I rely heavily on my self-editing senses. Pick and choose the few ones that in your opinion were a clear standout-good or bad. Depending on the post theme: hits or misses, most popular trends, ect… choose 5 to 6 best looks and work with it.

5.State Beyond the Obvious.
Exhibit A: “OMG, Actress X looked stunning in Designer Y’s pink gown” Do you see a problem with this. Seriously, if you are going to ONLY state the obvious them your post is informative-maybe, interesting-hell NO.
Exhibit B: “Actress X looked stunning in Designer Y’s pink gown. The hourglass silhouette was a perfect choice for her to show-off her post baby body. Motherhood gave her more than just a baby; that girl finally got some curves and she's not afraid to flaunt them!” 
 Not only do you get to show-off your fashion knowledge, but you also get to channel your inner fashion critique. Award shows are a fashion bloggers wonderland. Don't stop yourself. Go all out and give your reader a piece they will recommend to everyone they know. 
However at no point should you body-shame an actor or actress. If an outfit is unflattering feel free to point that out, but do not, I repeat do not every body-shame anyone.

6. Know Your Fashion Lingo.
 Even if fashion is not your first language, one must acquaint themselves with basic fashion terminology. If you plan to cover fashion you must know its lingo! Get yourself acquainted with different silhouettes, hemlines, colours and fabrics. Also, please refrain from using the same adjectives again and again. There is only so many times you can use the word ‘chic’ to describe the same look!  
Most importantly, make sure the names of designers and celebrity is spelled correctly. You want to come across as credible and not careless.

P.S: These same guidelines are applied for blogging about Fashion Week or any event you haven't had a chance to attend but wish to write about.

With award season just starting off are you all set for covering award season fashion? I know I am! Share your views in the comment section.

Till then, tra-la,
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P.S: I had previously written a post about how to cover the Oscars. This post is a modified , up to date version of the previous post, with more guideline and coverage suggestions. 


  1. Some awesome tips....thanks for visiting my ur page and following u on bloglovin now!

  2. Great tips..Love the way you have written :)

    Btw, I have moved to Mumbai..Let me know if we can catch up for events and stuff..Looking forward to meeting you in this city :)


  3. Great post as usual!! Unfortunately I have moved to Pune and I keep getting invites for events in Bombay which I cannot attend :(

  4. Great post, I appreciate you and I would like to read your next post.Thanks for creating this informative post.

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  5. Number 4 is a great and not so easy tip! Uploading evert single one of the outfits is so tempting!



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