Liva Protégé: New Talent and Creative Fluidity

Sometimes you need to see things from a fresh and new perspective to appreciate it even more. That is exactly what the team at Liva had in mind. 

After establishing itself as the got-to fabric for some of the biggest brands in the country, Liva is all set to give its support and offer a platform to the up and coming designers of Indian fashion industry. 

Liva Protégé, a fashion property by the Aditya Birla Group, was created with the aim to help make budding designers big in the world of fashion.

What is Liva Protégé?

Liva Protégé is an annual, pan India designer hunt to discover India’s brightest and most creative talent in the field of fashion. 

The competition is open to final year students of select colleges. It offers the students a chance to showcase their talent at a national level and get mentored by some of the biggest and best names in the industry.

After a rigorous Campus, Jury Selection and Semi-Final round, the top 2 finalists from each zone- Mumbai, Ahmedabad, Delhi, Kolkata, Bengaluru and Chennai-will be selected by the mentor of that zone.

Under the guidance of their respective mentors, each finalist will have to create 5 outfits made from Liva fabric to be showcased at Liva Protégé 2015’s Grand Finale.

When fluid fashion meets raw talent, the end result is bound to be magic. 

Liva Protégé 2015’s Grand Finale showcased the novel and different interpretations of Liva.

Liva’s trademark feature, its fluidity, was showcased in all its magnificent glory.

From cowls and drapes to show the soft flow and grace of the fabric, to pleats and fitted silhouettes to highlight the structured fluidity, each designer showcased Liva in a innovative and different light.

Liva’s natural sheen radiated all through the night in different shades. From basic monochromes to softest pastels to vibrant hues, every outfit stood out in its own way.

From Ganges to Marrakesh and from UFOs to dandelion, the 12 finalists found inspiration far and wide. Each inspiration helped showcase the designer’s ingenuity and their understanding of Liva and how each designer adapted the fabric to their designs along with making the most out of Liva’s key features. 

The end result was a Grand Finale filled with prodigious talent and fluid creativity.

Liva Protégé is an experience of a lifetime and each finalist gets one step closer to achieving his or her dream.

Meet the Liva Protégé 2015 Finalist:

Shruti Sancheti was the mentor for Mumbai finalists.

Soham Dave was the mentor for Ahmedabad finalists.

Sahil Kochhar was the mentor for Delhi finalists.

Agnimitra Paul was the mentor for Kolkata finalists.

Manoviraj Khosla was the mentor for Bengaluru finalists.

Chaitanya Rao was the mentor for Chennai finalists.

The judges of Liva Protégé 2015 Grand Finale were Soha Ali Khan, Prasad Naik, Ananya Birla, Narendra Kumar Ahmed and Nandini Bhalla.

This esteemed panel of judges had the herculean task of picking a winner and two runners up from the 12 talented finalists.

The winner of Liva Protégé 2015 is Riturana Deori from Ahmedabad. 

Riturana gets an opportunity to work with ABOF.com’s in-house design team OR an opportunity to have upto 5 of his designs sold on www.abof.com and a cash prize of INR 2,00,000/-

1st Runner Up is Nitin Gupta from Ahmedabad.

Nitin gets the opportunity to have upto 3 of his designs sold through www.abof.com and a cash prize of INR 1,00,000/-

2nd Runner Up is Sagarika Joshi from Bengaluru.

Sagarika wins a cash prize of INR 50,000/-

Liva Protégé is not just another hunt for the next big fashion star. It aims to tap into the vast and versatile Indian talent pool and ensure that promising fashion designers get an opportunity to showcase their creativity and make a name for themselves in the global fashion fraternity.

Photography by Suraj Warrier | Collages by Digital Daku

Till then, tra-la,

      Amena!!
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Dare To Bare With FASTRACK Bags.

When I started my blogging journey never in my wildest dreams did I think that at one point I would be the only Bombay based blogger to be invited to attend an event organised by one of India's leading youth accessories brand- Fastrack.
And yet, who in their right mind would miss out on such a wonderful opportunity. Along with attending the ‘Dare To Bare’ collection launch fashion show, I also had an opportunity to interact with Ronnie Talati the Vice President & Business Head of Fastrack & New Brands.
 After speaking with Marketing Head, Simeran Bhasin and Retail Operations & PR Head, Hemal Panchamia I finally have a better understanding of the brand as well as its latest collection.

Fastrack, the unconventional fashion brand has managed to established itself as 'India's leading youth accessories brand', chose to unveiled its latest range of 'Fashion Backpacks' at the F Bar and Kitchen in Bengaluru. 
With a strong belief that backpacks aren't always just about carrying things around, this season Fastrack is showing us the most stylish way to move with the launch of their new collection of backpacks.
The latest collection of backpacks is a perfect combination of the function and fashion and is all set to spice up your wardrobe.
The latest collection of backpacks come with ergonomic back support and well organized interiors. Plus, the unique materials and  eye catching prints are sure to make you want to garb one for yourself.
The latest collection of Fastrack has so many stylish and trendy backpacks to chose from, I just had to share with you all some of my favourite pieces.
[More details on there bags here]

What I love about the ‘Dare to Bare’ FASTRACK Fashion Backpack Collection:
The traditional backpack has been given a stylish makeover. No more an old- fashioned, monochromatic, simple utility piece, it has been transformed into a must have accessory. From different shapes to bold prints and bright colours, these backpacks are a perfect combination of fashion and function.

Even though Fastrack is a leading youth brand, the variety of bags and backpacks are for those not only young in age but also young at heart. The diversity of style, fabric and colour is bound to appeal to anyone who is, “Bold, stylish, casual and lots of fun”.

Keeping its target audience in mind the bags and backpacks have been reasonably priced.

Other than trendy backpacks and bags for men, Fastrack also offers a stylish 'Girl’s Collection'.
Unique metallic details, vibrant hues and extended utility makes them a must have this season. Small enough to be carried anywhere and big enough to hold all your essentials. 

[More details on the FASTRACK accessories here and on the other products here]

{All the three looks have been exclusively styled with Fastrack acessories-bags, purse, sunglasses and watch}

Speaking about the collection, Ronnie Talati had wisely said: “Fastrack backpacks combine high fashion with function and will form an integral part of any youngster's wardrobe.” That is exactly what the latest 'Dare to Bare' collection is all about.
Not only did I have a wonderful time at the event but also a better knowledge and understanding of the Fastrack brand. After viewing its latest collection first-hand I can't help but agree that Fastrack is 'India's leading youth accessories brand'.

Till then, tra-la, 
Amena!!

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