Sunday 8 February 2015

#GoRouge With L'Oréal Paris Pure Reds

It is a truth universally acknowledged that red lipstick is the ultimate picker-upper.
When it comes to makeup, nothing beats the power of red lips. A rouge pout can elevate your outfit, up your glam quotient, and make a statement all in one swipe!
If there is something I love as much as Mindy Kaling, pop culture and chocolates, it is, red lipstick.
It was nothing short of euphoric joy when L'Oréal Paris launched the Color Riche Pure Reds Collection. 
The range includes 7 exquisite shades belonging to the red colour palette and represented by L’Oréal Paris ambassadors.
Along with true red, this curated collection includes orange and purple/berry (red based secondary colours) pink and fuchsia (tint of red) and brick and maroon (shades of red).
The Pure Reds collection has beautifully incorporated different tints, tones and shades of red. 
The vibrant red colour palette has been used in an interestingly innovative way to create 7 gorgeous colour variations to flatter every Indian skin tone.
Along with complementing all types of Indian skin tones, these shades are perfect for every social occasion and mood. 

A collection this beautiful requires something creatively different. Instead of doing the run-of-the-mill swatches and product review, I decided to create looks inspired by the shades of Pure Reds collection. 
[Information on the above pieces here]

I got to try out the entire Pure Reds collection at L'Oréal Paris Red Party. After first hand trying out these beautiful shades, I strongly recommend every lipstick lover and junkie to go and try them. You are bound to buy a few of them for sure. 

One of the reasons why I avoided swatches in this post is, since the shades tend to look different on different skin tones as well as the final look of the colour depends entirely on an individual’s natural lip colour, pigmentation and texture, swatches would not do justice to this vibrant collection.

Along with trying out the shades, I also got my make-up and hair styled by the phenomenally talented, Ms. Namrata Soni.
To complement my skin tone, Ms. Soni decided to use Pure Scarleto. I instantly fell in love with this shade and since then it has become my signature shade of the season. 

[Hair & Make-Up Expert: Namrata Soni Photographer: Rema Chaudhary]

Not only are the shades stunning, but the entire package is done in a very polished and sleek manner.
The lipsticks are smooth at application and have a rich creamy matte finish to it. 
From first had experience I can say, the lipstick easily lasts a good 6-8 hours without drying the lips. Nor does it require any touch ups; even after eating and drinking. The lipsticks have amazing hydration because of which it does not flake at all. The beauty of the entire collection is, there is a red there for every Indian skin tone, personality and age group. 

Ladies, you search for the perfect red lipstick ends here! Pure Reds range of lipsticks by L'Oréal Paris is a one-stop place to find the perfect shade of red.

Till then, tra-la,

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