Introducing LIVA: The New Age Fluid Fabric

Very often we associate fashion with glamour. But before a garment reaches it glamorous destination it starts its journey as a single yarn. The yarns that make up the fabric of the garment plays the most important and crucial role.

Like everything else in the fashion world, the world of textiles has been evolving in its efforts to offer us new age fabrics. 
As much as I love discovering new designers and trends, it brings me immense joy when I learn about a new fabric. 

When I was invited for Liva's official unveiling I was mighty thrilled. To be honest, I have known about Liva for a while now, however, I got to see the fabric’s full potential up-close at an event that took place a few days back.

To start with, what is Liva?

Liva is a new age, high quality fabric made from natural (wood pulp) cellulosic fibres. The fabric is the brain child of Birla Cellulose, a part of the Aditya Birla Group.

The key feature of Liva is, its fluidity. Due to its soft, free flowing characteristic, the fabric is ideal for a number of silhouettes and drapes. 

Along with fluidity, Liva has a natural sheen to it. Since the fabric is made from natural fibres and renewable resource, it has a great breathability and absorption ability that allows the skin to breathe easilys and provide comfort even in the harshest weather.

In a nutshell, Liva is a fluid, lustrous, skin-friendly fabric, that is set to change the face of the fashion world.

The graceful fluidity of LIVA was bought to life through a fashion show title ‘Panchtatva’.

The show was divided into 5 collections inspired by 5 elements of nature. Each designer’s collection was inspired by one of nature's element to highlighted the fluid quality of the fabric.

Air was the theme for James Ferreira’s all white, cowl drape and sequin embellished collection.  

Puja Nayyar took inspiration for the vast expanse of Mother Earth for her neutral palette with neon pop collection.

The shapes and shades of sky played muse for Soham Dave’s collection.

Narendra Kumar decide to showcase the fluid nature of water through ripple effect inspired prints, sharp tailoring and structured silhouettes .

The warm colours and voluminous skirts were the highlight of Anita Dongre’s fire theme collection . 

The highlight of the fashion show was show stopper Kangana Ranaut, who is the official face and brand ambassador for Liva.

When asked about her experience with Liva, Kangana said: “I think it’s the kind of fabric that can go well with any clothing and occasion. Moreover, I personally feel that Liva is going to play a very important role in the world of fashion.” 

Brands like Global Desi, AND, Allen Solly, Van Heusen, Pantaloon and Chemistry are already using Liva for their collection.

With an aim to make Liva the preferred choice of fabric with all designers and fashion brands, Liva is all set to revolutionise Indian (and global) fashion industry.

If LIVA has you intrigued then please do get in touch with Media Moments (www.mediamoments.in) for further details!

***Fashionopolis post Introducing LIVA: The New Age Fabric Featured On Links À La Mode: IFB Weekly Roundup (April 23 2015)***

Links à la Mode: The IFB Weekly Roundup, April 23

By: Kristen Philipkoski

Lists à la Mode

This week, IFB members made a lot of lists. It’s not that surprising—bloggers are known for making lists. But among this week’s submissions, I was impressed by the spectrum of topics featured, from 3 ways to wear a white shirt, to 4 Kentucky Derby looks to 20 ways to wear short hair (with a video!). The originality of IFB is always impressive.

And as you know, we don’t usually choose outfit posts for LALM, unless they have an exceptionally compelling angle. This week, we went for it because anyone who braves a swarm of bees for an #OOTD photo deserves a shout out. On to the links!

Links à la Mode: April 23

Anami Blog: How to Do Natural Makeup

Christie Moeller: How to Keep White Shoes Pristine

Curvy Elle: 6 Tips for Buying Vintage Clothing

Keily’s Fashion Picks: The AirBnB of Dresses: StyleLend

Les Assorties': Paris Je T’aime: Shagreen et Tortoise

Invictus: Swarm of Bees

Fashionopolis: Liva: The New Age Fluid Fabric

Funky Jungle: 5 Reasons for Shopping in a Brick and Mortar Store

Modavracha’s Spot: How to Wear the Fringe Trend

My Bougeotte: 5 Clothing Lines for the Wanderluster

Musings of a Fashion Designer: The Color Rioters

Omnia Vitae: Three Ways to Style a White Shirt

Purushu: 6 Years of Blogging and Beyond

Riva La Diva: DIY M Missoni Fruity Earrings

Save, Spend, Splurge: 10 Uncommon Closet Essentials

Style Bizarre: Your Cruelty-Free Wardrobe Book

Suzanne Carillo: Easy Floral DIY Painted Shoes

The Outfit Repeater: 20 Ways to Style Short Hair

TLV Birdie: It’s All About Makeup—Green Beauty Bloggers Community

Try It on Me: Kentucky Derby Style, Four Ways

Till then, tra-la,
Amena!!
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Shree Raj Mahal Jewellers India Couture Week 2014: Anju Modi and Rina Dhaka

It is a truth universally acknowledged, that Indian couture fashion is incomplete without statement Indian jewellery.

When FDCI announced, that for this year's India Couture Week they were teaming up with Shree Raj Mahal Jewellers, one knew with certainty that this was a match made in couture heaven!

From the past few days, Shree Raj Mahal Jewellers India Couture Week has taken over the fashion world.While every collection at ICW2014 is a masterpiece in its own way, these two collections, by Anju Modi and Rina Dhaka stole my heart.

Known for her elegance, Anju Modi always finds the perfect balance between vintage and contemporary. Inspired by the painting of Ajanta-Ellora Caves, she presented her collection titled  ‘Manikarnika’- that reflects a woman of the past, reborn in the present.

A rich colour palette of navy blue, old rose, grey blue, burgundy, sand and ruby were ideal to show case the new favourite silhouette, asymmetric kurta with dhoti and full sleeve blouses paired with high-waisted lehengas and saree.

The embroidery was derived from the architecture and the paintings of the Ajanta-Ellora caves. 

The entire collection beautifully interweaved classic Indian fabrics, embroidery, motifs and textures with contemporary silhouettes.
Actress Kangana Ranaut was a vision in black as she turned showstopper for the designer and walked the runway in a black raw silk high-waisted lehenga paired with a boat neck long sleeve blouse.

An essential adornment in Indian weddings for centuries, Anju Modi decided to accessories her collection with ethnic gold jewellery from Shree Raj Mahal Jewellers.

What really caught my eye was how the designer had artistically styled neckpieces around the models’ hair, showing versatile and novel ways of styling Shree Raj Mahal Jewellers’ bridal pieces.

Bridal chokers and kadas in innovative designs and earrings in traditional gold that showcased the skill of Indian craftsmanship were also seen.

The jewellery included exclusive pieces that have been designed by Shree Raj Mahal Jewellers very own, designer extraordinaire and CEO Praveen Goel.

Inspired by the gota patti work of Rajasthan and Uttar Pradesh, Rina Dhaka, presented this traditional embroidery with a modern twist.
Rina created her own style of gota patti using thin doris that were hemmed on surfaces like tinsel sheers and lace-like fabric, so that the garments are light and easy to carry.

Along with gota work, other embroidery elements such as zardozi, ari, kamdani, lace and floral embroidery were set against a lace-like background, contrasted by Mughal animal paintings shown on fur-lined velvet capes. 

Skirt saris, lehngas, shararas, paired with embroidered kurtis, cholis and capes were the dominating silhouettes of the collection. The collection also has a whole lot of separates; pieces that can be mixed and matched with other garments. Deep red, mustard, soft pink, and dull gold dominated the collection's colour palate.
The showstoppers of the collection were actresses, Malaika Arora Khan, who looked stunning in a nude pink gota patti saree, and Nimrat Kaur.

Rina chose a pearl theme contemporary look for her Shree Raj Mahal Jewellers India Couture Week 2014 show.
Opting to pair her ensembles with exquisite nath, kalgi, toda and jadau pieces from Shree Raj Mahal Jewellers’ ‘Svara and Sondaraya’ collections.

Meenakari and polki jewellery along with pearl earrings, bracelets and diamonds from the Sondaraya collections were just the perfect accessories for Rina Dhaka’s collection. 

The jewellery showcased in this collection is a perfect amalgamation of traditional Indian craftsmanship and western design. Designer extraordinaire, Praveen Goel, CEO, Shree Raj Mahal Jewellers, has created these beautiful pieces.

India Couture Week has been know to be a larger-than-life, extraordinaire affair. However, this year, with Shree Raj Mahal Jewellers teaming up with them, ICW2014 has taken Indian couture fashion to new heights by presenting the best of couture and jewellery under one room.

With festive and wedding season round the corner, this year's Shree Raj Mahal Jewellers India Couture Week has something for everyone.

Till then, tra-la,

Amena!!
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