Monday, 30 December 2013

GIVEAWAY: Ayesha Accessories + Fashionopolis Festive Season Giveaway

Fashionopolis is happy to be associated with one of India's trendiest accessory brand, Ayesha Accessories, and announce an end of the year, festive season giveaway exclusively for friends and readers of Fashionopolis.
3 lucky friends and readers of Fashionopolis stand a chance to win an exclusive INR 1,000/- gift voucher from Ayesha Accessories.

Giveaway Guidelines:
1. Giveaway is open to Indian residents only.
2. Both women and men can participate in the giveaway.
3. Please follow all the steps mentioned in the above Rafflecopter for valid entires.
4. All the entries will be validated thoroughly before the winners are declared. 
5. For any queries or help fell free to contact me on a.fashionopolis@gmail.com

Giveaway ends 12th January 2014, 11:59 P.M.

Get started!!! Tag, tweet and share. 
Spread the word. The more the merrier!!!


Till then, tra-la,
 Amena!!
 Connect With Fashionopolis on FacebookTwitterPinterest, Bloglovin' & Subscribe
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@a_fashionopolis
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Friday, 20 December 2013

Style It Thrice: Accessorize Embellished Clutch

Here’s a secret- I can never resist bright colour lipstick, eye-catching statement jewellery, and stylish oversized tote. 
However, for a while now I have been crushing on clutches. As guilty as I feel about cheating on my beloved oversized totes, I just cannot resist a trendy clutch. And if it is an embellished one wild horses can’t stop me from getting my hands on it!
The first time I saw this Accessorize embellished clutch I knew for a fact that this clutch is going to be my plus one throughout the festive and wedding season. 
Designed in a way that it easily complements both Indian and Western wear, I had officially found my soulmate of the season.
To be honest, Accessorize's latest collection has some of the to-die-for embellished clutches of the season, but this geometric-print sequin and bead detailing one is hands down one of the most dazzling as well as styling friendly piece. The black woven fabric decorated with gold sequin and beads, gives the clutch an easy to mix and match quality.

Other than being absolutely gorgeous, it is one of the most versatile statement accessory I have seen in a while. Plus, it can easily be used post the festive season. That is why I decided to feature Accessorize embellished clutch {INR 4145/-} as this year's last 'Style It Thrice' segment. 

With the right styling this tribal inspired black and gold embellished clutch can easily be styled with many different looks.
Keeping the latest trends as well classic styles in mind, here are few embellished clucth styling options.

Style It Thrice: Accessorize Embellished Clutch
Look 1
 
[Coat- J.Crew; Tee-Topshop; Boyfriend Jean-Frame Denim; Sandals- Zara, Clutch, Hand Chain, Earrings, Scarf- Accessorize; Lipstick- Yves Saint Laurent; Compact-Guerlain]

Look 2
[Wrap Top- Issa; Pleated Skirt- Ostwald Helgason; Sandals- Givenchy; Belt- Balmain; Necklace, Ring, Clutch-Accessorize; Lipstick-Yves Saint Laurent]

Look 3
[Jacket- Rag & Bone; Dress-Alexander McQueen;   Pumps-Charlotte Olympia; Necklace, Cuff, Clutch- Accessorize; Mascara-Tom Ford; Eye Pencil-NARS; Lip & Cheek Tint-Tory Burch]
I have always believed an embellished clutch is an accessory must have. And a one that is both stylish and versatile is not just a must have but a wise investment as well.
All the accessories featured in the above looks are from Accessorize and are avaliable in any Accessorize store across India or can be exclusively shopped online on Myntra.com

Till then, tra-la,
 Amena!!
 Connect With Fashionopolis on FacebookTwitterPinterest, Bloglovin' & Subscribe
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Wednesday, 11 December 2013

Guide To Festive Winter Fashion

For most of us, the month of December is what an international visiting facility is to Mumbai University.
Highly anticipated, everyone cannot stop talking about it and before you can start to relish the moment, everything is over!

Say hello to December- the month of birthdays, weddings and festive parties. And just when you thought that you are done with attending social event and parties another one comes knocking down your door.

As much as everyone loves a good paarttttyyyyy, dressing according to the party theme can be quite a task. The guessing game of “Am I Overdressed/Underdressed” reaches an all time high in this month. The one question on everyone’s mind is: “should I dress down or should I go all glam out?”

Keeping the current season and festive mood in mind there is no shortage of winter or festive wear. Most brand are offering their version of winter and festive fashion. Among the lot, French Connection's Autumn/ Winter 2013 collection stands out with its hearty mix of festive fashion and winter essentials.
While select few pieces are apt only for the winter season, the remaining ones can be worn year round.

Keeping the current season and latest trends in mind, here are a few festive fashion looks to whet your style buds.
S
tyled with French Connection's Autumn/ Winter 2013 collection there is something for every occasion.

Casual: For a trendy casual look, stick with the classic winter combination of plaid and leather. Plaid pants paired with simple tee, structured leather jackets and boots is the perfect combination for a comfy yet stylish casual look.
If the leather jacket is not Bombay type of winter friendly, trade it with a denim one. For a more festive look, wear the colours of the season to spread some Christmas cheer around.
[Plaid Pants, Leather Jacket, Tee and Tote Bag- French Connection; Boots-Pull & Bear; Necklace-Macys.com; Watch-Marc by Marc Jacobs]

Chic: The simple, almost boring sweatshirt has been given a major makeover and been replaced by the IT piece of Autumn/Winter 2013- embellished statement sweatshirt.  
For a work wear friendly chic look, team up the embellished sweatshirt with a pencil skirt, shoulder bag and monochrome pumps.
Not only is the look ideal for work, it is also perfect for post work parties.
[Embellished Sweatshirt, Pencil Skirt, Sling Bag- French Connection; Pumps-Zara; Earrings- Dannijo]

Glam: December is incomplete without its share of festive bling. From Christmas to New Years Eve parties and from bachelorettes to birthdays, a sequin dress is ideal for an all glammed up look.
The trick to working a sequin dress is to balance the look out. Team the sequin dress with black/white/neutral clutch, matte finish metallic sandals and drop earrings. Complete this look with bright shade lipstick and you are good to go.
To make it a more cold climate friendly look, layer with a long coat and black/nude stockings to beat the winter chills.
[Sequin Dress, Pastel Long Coat, Clutch-French Connection; Sandals- B Brian Atwood; Earrings-Accessorize; Cuff-Dannijo; Lipstick-Lancome]

For more holiday/festive fashion inspiration check out IFB Project #126: Share Your Celebratory Style

With the festive and holiday season in full swing what is your go to festive fashion look? 
Share your views about that and French Connection Autumn/ Winter 2013 collection with me in the comment section.

Till then, tra-la,
 Amena!!
Connect With Fashionopolis on 
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Tuesday, 26 November 2013

5 Must Have Statement Accessories

Ladies, we have reached that time of the year where you either go crazy broke shopping for new outfits or drive yourself nuts repeating the same words over and over again: “I have nothing to wear!”
Times like these you have to stop, and follow the oldest styling cliché - when in doubt, ACCESSORIZE!
Trust me, nothing changes the look of an outfit quite like accessories. If you have mastered the art of accessorising you can confidently wear the same outfit again and again without any worries.
While one can never really have enough accessories; there are a few timeless statement pieces that every woman must have in her wardrobe. Along with being fashion must haves; these accessories pieces are also wise fashion investments. 

5 Must Have Statement Accessories (ever woman should own).
1. Chic Cuff that can be paired with anything
2.Multi-colour Jewelled Necklace
3. Sparkly Drop Earrings 
4. An Embellished Clutch that can work with multiple outfits
5. Cocktail Ring
[Images Via Pinterest]
From red carpet to street style, these 5 pieces have been making their appearance all over fashion town. 
No more restricted to any one particular season or time frame, all of these pieces can easily be worn year long.

What really makes these 5 statement accessory pieces a must have, is, their versatility. Each piece can easily be worn to a number of occasions and events. The flexibility of these pieces makes it easy to pair then with Indian wear, Western wear or fusion wear. The best part is, unlike clothes, these pieces complement most body types and can be worn by women of different shapes and sizes.

When it comes to accessories, there is only one name that comes the mind: Accessorize.
No one has better baubles, jewels and statement accessories quite like Accessorize
With the current festive and wedding season in full swing, it is time to stock up on these 5 beauties.

[All the above products are from Accessorize India's Autumn-Winter 2013 collection]
1. Chic CUFF that can be paired with anything: Just like we have that one shade of lipstick or pair of shoes that matches with everything, cuff is one statement accessory that can be paired with literally anything.
You can easily add it to an arm party or wear it by itself, pair it with a LBD or a silk saree, flaunt it on a date or to a business meeting, cuff is one of those flexible pieces that works well with any look and style. 


2. Multi-colour JEWELLED NECKLACE: Colourful statement necklace have been a part of Indian wardrobe since time immemorial. With the world of fashion finally catching-up with this fabulous trend, a multi-colour jewelled necklace is not just a must have, but a much needed statement accessory.
Depending on your personal aesthetics one can select a bright and bold neon piece or a subtle one in jewel or neutral tones. No matter what your personal preference is, there is a statement necklace with a woman’s name written on it.

3. Sparkly DROP EARRINGS: Somewhere between the studs and long chandeliers, one can find the very underrated drop earrings. The drop earrings are a great alternative from those who want earrings that are not very long nor too short. Plus, the length of the drop earrings gives it an air of classy while the sparkly stones add a hint of sexy.
The beauty of a drop earring is, it can easily be worn with the hair tied up or let loose, making it a chic and wise investment.

4. An EMBELLISHED CLUTCH that can work with multiple outfits: For those not too confident about pulling off or carrying a bling look, an embellished clutch is just what you need. Along with being compact and convenient, it lets you flaunt some bling without actually wearing it.
Invest in a metallic or neutral colour one that works with both, Indian and Western wear as well as can be styled with different looks and silhouettes.

5. Cocktail Ring: The cocktail ring is the ‘cherry on top’ version of accessories. No matter how complete a look is, add an eye catching cocktail ring and the look’s glam quotients goes up by several notches. 
Even those who shy away from other statement accessories, are easily seduced by the allure of a cocktail ring.

What are your 5 Must Have Statement Accessories? Share your views with me in the comment section.

Till then, tra-la,
 Amena!!
Connect With Fashionopolis on 
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Thursday, 14 November 2013

Girl Meets Boy

“It is fatal to be a man or woman pure and simple; one must be woman-manly or man-womanly. ... Some marriage of opposites has to be consummated.” 
                                                                                                                     Virginia Woolf, A Room of One's Own

I have always had a love-hate relationship with the androgyny trend. The feminist in me gets the significance of a neutral dressing code, but the woman (and feminist) in me is not ready to be covered up in clothes that does not distinguish me from members of the other gender. 
While some women have been more than ready to ‘suit-up’ and embrace their masculine side, others, like me, are still struggling to find the right, as I like to call it, ‘Gender Mix’ balance.
For me, it is more about mixing genders rather that completely eclipsing one gender all together.
After much experimentation, I have finally figured out a way to incorporate the right masculine pieces without compromising on my personal style. My take on the androgyny trend is, to either layer with or accessorise with or trade a regular piece with a well-constructed men’s wear piece.

One brand that I think would be ideal to experiment a gender mix look with, is Calvin Klein Jeans. 
I recently had a chance to go through their Autumn/ Winter 2013 collection and instantly found pieces in the men’s wear section I would love to add to my wardrobe. 
From masterful tailoring to clean and simple pattern lines, the entire collection is a fine balance of everyday essentials and must have winter pieces.
While the women’s collection has trademark minimalistic dresses, classic jeans and tops, the men’s wear range offers a wide array of shirts, structured cardigans and lightweight sweater.

Keeping the current season and latest trends in mind, here are a few gender mix looks styled with the Calvin Klein Jeans 
Autumn/ Winter 2013 collection.

 SMART CASUALS
[Jeans, Pink Tee and Messenger Bag- Calvin Klein Jeans Women's A/W 2013; Plaid Shirt- Calvin Klein Jeans Mens's A/W 2013; Watch-Michael Kors; Studded High-Top Sneakers- Forever 21; Wayfarer Sunglasses- Ray-Ban]

Pairing a plaid shirt with classic blue jeans and tee is one of the oldest looks in casual fashion history.
To make this look more fun and create a trendy gender mix look, swap your regular plaid shirt with a men’s plaid shirt. Thrown on pair of statement sunnies, boyfriend watch and high-top sneakers and you are ready for a weekend shopping trip or a lazy afternoon with the boyfriend.

CITY CHIC

[Printed Pants & Bag-Calvin Klein Jeans Women's A/W 2013; Lightweight Sweater-Calvin Klein Jeans Mens's A/W 2013; Buckle Booties-Forever 21; Necklace-Kelly Wearstler; Bracelet-Tory Burch; Lipgloss- Guerlain; Eye Pencil-Clarins]

Sweaters are currently having a major fashion moment. From runway to street style, they have made their presence felt in all possible domains of fashion.
While chunky knits may work in some places, in a city like Bombay, lightweight sweater is all one can manage to wear.
For a polished, city chic gender mix look, pair printed pants with a contrasting colour oversized men’s lightweight sweater. Throw on a pair of boots, structured tote and statement jewellery and you are all set for a business luncheon or client meeting.
Keep in mind: The sweater should be only one size big and not very large cause that will make you look bulky.
For a more contoured look you can add a skinny belt to the ensemble.

EASY GLAM
[Coloured Pant, Sequins Top and Bag-Calvin Klein Jeans Women's A/W 2013; Zip Cardigan-Calvin Klein Jeans Mens's A/W 2013; Glitter Loafers-Just Ballerinas; Gold Cuff- New Look; Lipstick-  Elizabeth Arden]

Women love to dress-up and flaunt their glam side. However, a glam look can be quite a task. Sometimes you just don’t have the energy for a look so demanding. 
On days like these, swap your all-out glam look with an ‘easy glam’ look instead.
With the right glam elements even the simplest of looks can be spiced up.
For a night out with the girls or a romantic date, pair a self coloured sequin top with bright coloured pants. Layer the look with a men’s zip cardigan for a stylish gender mix ensemble. 
Accessorise the look with your fave pair of glitter loafers, gold cuff and red-hot lipstick to add the right amount of glam to an otherwise regular outfit.

With just a few add-ons and swaps, you too can style an semi-androgynous 
‘Gender Mix’ look.

What did you think of Calvin Klein Jeans Autumn/ Winter 2013 collection? And are you ready to try a ‘Gender Mix’ look? Share your views with me in the comment section.

Till then, tra-la,
 Amena!!
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Friday, 18 October 2013

Pinktober

Ever so often we need to take a break from being who we are-fashion designers, journalist, bloggers, PR Executive, Lawyer, etc…- and come together for a cause that unites us all.

Last weekend, one such cause made most Bombay fashion bloggers cut short their quality time at the newly launched Forever21 store in Goregaon and head all the way to South Bombay for Elle-Ogaan Breast Cancer Awareness Campaign at Hard Rock Café.
Titled ‘Pinktober’, the main aim of the event was to create awareness about breast cancer.

[Outfit Details: Top-AND, Pink Jeans-Marks & Spencer, Sandals-Forever 21, Necklace-Pink Feather, Watch-DKNY]
Take it from someone who spends a good amount of time on WebMD, this event was an eye opener. From busting myths to making us aware of the right way of examining our breast, the doctors at the event helped us understand the disease better and how we each in our own was can prevent it.


As fashion bloggers, our blogs our are workplace. This post is my contribution to ‘Wear Pink to Work Day’ (an annual program by 
Ogaan Cancer Foundation and the ELLE Breast Cancer Campaign) as well as my pledge to support and spread the knowledge of breast cancer awareness more aggressively.
While the event is all about breast cancer awareness, we bloggers decide to add some spunk and quirk to make sure the message gets all the attention it needs.
Here are some fun snap shots from Pinktober.

Anyone who knows me, knows, I am obsessed with how my hair look at all times. But for a cause this noble I was ready to wear an all-eyes-on-me shocking pink wig!! 

With Kavisa{EpicChic} and Ritcha{Ri(t)chStyles}

Let's be honest-Being a drama queen is kinda my thing, plus it suits me real well. 

Here are a few important Breast Cancer related FYI's:
1. Breast cancer is the second most common cancer among Indian women. (Cervical cancer being the first)

2. Now there is a vaccination available for the prevention of cervical cancer. This vaccination is best administered between the age of 9-16 years.

3. The whole idea that tight bra or underwired bra gives cancer is a big fat MYTH. It is advisable to wear a bra that is the right size and gives good support.

4. Since you know your body best, self -breast examination is the best form of examination. One should start giving themselves a self-breast exam from the age of 25.

5. While there is no known cause or reason for best cancer, the best way to prevent it is to have a healthy and balanced diet and regular exercise.

As a fashion blogger I have shared about all thing fashion, lifestyle and beauty.
As a woman I wish to share all the knowledge that I have received about breast cancer. I strongly recommend you all pass it on to every woman you know. The more we talk about it, the more awareness we can create and help women fight breast cancer.

This post by Fashionopolis is dedicated to all the fighters and survivors of breast cancer.

Till then, tra-la,
 Amena!!
 Connect With Fashionopolis on FacebookTwitterPinterest, Bloglovin' & Subscribe
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@a_fashionopolis
email me- 
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Wednesday, 9 October 2013

The Five W's Of Fashion Blogging

On the last day of the first week of fashion school, our HOD wrote these words on the board: WHY, WHAT, WHO, WHEN, WHERE (and HOW).
She pointedly stated that finding the meaning to these words is the key to finding out what we wish to achieve from our chosen field. What started as a simple exercise at the beginning of fashion school became a way of life. 
For me, at the beginning of a new endeavour or while celebrating a milestonethese five interrogative pronouns come to mind.

On 4th October, Fashionopolis celebrated its 2nd blogoversary. While I could have done a regular run of the mill celebration post or giveaway (coming soon), I wanted to share something that has helped me from the beginning of my blogging (and fashion) journey. 
Every few months I keep asking myself these five questions. The answer to them help me figure out If I am on the right path or do I need to change course.


WHY did I want to start a fashion blog?
When someone asks me, “Why did you start a fashion blog?” I have my answer at the tip of my tongue. The answer to this is the building block of your blogging journey.
After spending years as a fashion designer, I wanted to express my views and love for fashion beyond the designing board. 
As someone who has studied and worked in the fashion field, plus has a passion for writing, starting a fashion blog was a natural progression into trying out something new but not unfamiliar.

WHAT kind of a fashion blogger am I?
When I started my blog I knew I wanted it to have an editorial look and feel. My aim was not to showcase my personal fashion or comment about celebrity fashion. I wanted to be a fashion blogger in the literal sense. Someone who wrote about all things fashion.
While my blog by large is true to its original format, I have managed to occasionally incorporate my personal style as well as red carpet events.
Once you have figured out what kind of fashion blogger you want to be, this will make it easier for you to connect with the right target audience and brands.

WHO are my readers and target audience?
A lot of times brands ask bloggers, “Who is your blog’s target audience?”
Before we can answer the brands, we need to be sure of this ourselves.
 Knowing your readers gives you a good amount of clarity in understanding what works for your blog and what does not. This will also help you connect with the right brands.
If you are looking at blogging from a professional angle, your target audience can literally make or break your blog.
The reason why Miss Malini or Prez Hilton or Bryan Boy have managed to make it big, is, because they understood their readers really well and gave them just what they wanted. 
Once you know your audience it becomes very easy for you to select your subject matter and tone of writing. 
Keep in mind: ‘Who’ must come after ‘What’.
 First, figure out what kind of a fashion blogger you want to be, then find the right audience for it. Doing it the other way round is not only risky but can backfire.

WHEN do I start my fashion blog?
A lot of readers and friends ask me this question:“Amena, when is the right time to start a fashion blog?” 
Honestly, you can start one tomorrow. I took three months to research the Indian and international fashion blogging market before starting mine. 
From selecting a name that will convey my blog message to picking the font, layout and deciding on my writing style, I looked at every aspect before I launched Fashionopolis.
Since I belong to the fashion field I was well acquainted with the fashion lingo and terminologies. 
Basic understanding of the subject matter before you start your blog is always very helpful.

WHERE do I host my blog & HOW do I reach out to my target audience?
Before I started my blog, I looked at both, Blogger and WordPress.
Initially, selecting the right blogging platform may seem insignificant, but in the long run it makes a whole lot of difference.
The idea of starting a blog is to connect with like-minded people. Be it a personal or professional blog, the aim is to reach out to people. How does one go about reaching out to the right audience? 
While Facebook helps me promote my blog to a larger audience, Twitter makes it easier for me to connect with my readers and have a one on one equation with them and Pinterest is a great platform to showcase my collages, inspiration and creative.
For people to know about your blog you need to spread the word about it. How you do it and which social media platforms you engage in depends on your target audience.
Whether you are a newbie fashion blogger or a seasoned one, these five question are a must be asked time and again.

Till then, tra-la,
    Amena!!
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Thursday, 19 September 2013

Style It Thrice: Glitter Ballerina

“Give a girl the right shoes, and she can conquer the world.” Marilyn Monroe

Once a friend jokingly said, “All that glitters has Amena written all over it!”
Even though she was joking we both knew that was not far from the truth. For the longest time ever, I have had a thing for all things glitter, baubles, bling and metallic. I love them in all shapes, sizes and styles.

As much as I love all things glitter, I know for a fact how very easy it is to make glitter go from eye catching to tacky and God forbid, trashy! This is one of those trends that can swing either way.
To make this trend work, you need to invest in a piece that is apt for your body type.
Since glitter has a statement making quality, make sure it is adorned on that part of your body that you consider an asset.
Since I am not blessed with a glitter flaunting kind of body, I decided to deck my feet out in all its bling glory.
I have always dabbled with glitter, however, this is the first time in my life I have invested in a full-fledged glitter piece.
For my first ever glitter piece I treated myself to these stunning colourful ballet flats from Catwalk. 
I got this pair for- wait for it- just Rs. 600/-from Shoppers Stop in Hyderabad. The only think I shopped this sale season! (You can buy the exact same Catwalk glitter ballerina from Myntra.com and Jabong.com)
Other than being my first glitter piece, these ballerinas are my first pair of closed shoes in 12 years! 
When I bought them I really did not think styling them would be a task, until someone asked me are these shoes a practical purchase? She further added, the fact that they are multi-colour glitter itself makes them unmatchable with many things.
Where a season mix and matcher like me saw truckload of styling potentials, for someone with an untrained eye these ballerinas could have looked like an outlandish purchase.

For this week’s ‘Style It Thrice’ segment I decided to feature what I like to call my version of the ‘Ruby Slippers’ 
Not only are the ballerinas comfortable, they can easily be styled with a number of different pieces for different occasion.
Keeping the latest trends as well classic styles in mind, here are few of my glitter ballerina styling options.
Working Girl: The first time I wore my glitter ballerina; it was during Lakmé Fashion Week. In fact, this entire outfit is inspired by my LFW Day 3 look. 
For trendy work wear look pair the ballerina with simple cobalt blue blouse, classic black jeans, colourful necklace and oversized tote. The overall look is a blend of classic style with elements of colour pop. 
For a more corporate look, trade the colourful necklace/bag with a subtle metallic/neutral one. 
[DIANE VON FURSTENBERG  Blouse, MANGO Jeans, DAVID AUBREY Necklace, CALVIN KLEIN JEANS Tote, MARC by MARC JACOBS Watch, YVES SAINT LAURENT Blush]

Fashion Week: Fashion Week is that time of the year when fashion industry's best creations are seen on as well as off the runway.
To make a significant statement, style a monochrome print mix ensemble. Pair the glitter ballerina with a black and white printed halter top and printed full skirt. To up the chic quotient, polish the look off with nude pink blazer, black and gold hardware belt,  plum clutch and cuff bracelet.
[JANE NORMAN Top, JIL SANDER Skirt, ALEXANDER MCQUEEN Blazer, REBECCA MINKOFF Clutch, BALMAIN Belt, VINCE CAMUTO Earrings, OSCAR DE LA RENTA Cuff, BOBBI BROWN Lip Gloss]

Date Night: Bored of wearing the uniform LBD or LWD to your date nights? Spice up your look and mix and match the ballerina with a fluro green lace shift dress and black and white patterned minaudiére. Polish the look off with a cuff bracelet, bright lipstick and dangling stone earrings.
[TOPSHOP Dress, ZARA Minaudiére, KATE SPADE Earrings, BACCARAT Cuff Bracelet, NARS Eye Liner Pencil, L'OREAL Lipstick]

What I really like about this pair of glitter ballerina is, that they can easily be styled with Western, Indo-Western and Indian attire. Ideal for the upcoming festive season.

Once in a while it's fun to trade you regular shoes for a pair of glittery statement making ones. Don't you agree? Share your views with me in the comment section.

Till then, tra-la,
 Amena!!
 Connect With Fashionopolis on FacebookTwitterPinterest, Bloglovin' & Subscribe
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@a_fashionopolis
email me- 
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Wednesday, 4 September 2013

TONI&GUY HairMeetWardrobe India Launch

“Hair style is the final tip-off whether or not a woman really knows herself.” ~ Hubert de Givenchy

As someone who has been a part of the fashion world for most of my adult life, I have seen way more fashionable women than stars in the sky. While most women on some level are fashionable, very few are impeccably well styled and groomed.To transcend from being just fashionable to being overall well styled ever aspect has to be taken into account: Clothes, accessories, makeup and hair.
While most of us give utmost attention to our clothes, accessories and makeup; our hairstyle on the other hand is never a priority.
 However all that is about to change thanks to Toni&Guy's HairMeetWardrobe.


When Britain’s most celebrated hair-styling brand, Toni&Guy decided to launch in India they choose to combine the twin worlds of high fashion and hair styling. TONI&GUY HairMeetWardrobe coherently defines everything that lies in between. The brand’s debut launch emphasises their philosophy of ‘HairMeetWardrobe', showcasing the revolutionary concept of how hair can be worn as an accessory. Aptly put ‘Dress From The Head’ 
The much anticipated India launch witnessed a fashion forward evening with spectacular musical performance. Toni&Guy’s HairMeetWardrobe Global Hair Ambassador Mark Hampton and official fashion stylist, king of kitsch, Manish Arora together brought to life the brand’s HairMeetWardrobe philosophy by lending their creative sensibilities to hair styling and wardrobe, respectively.The effervescent Anusha Dandekar, elegant Soha Ali Khan and the dazzling Malaika Arora Khan, each of these fashionistas represented the theme of a Toni&Guy’s HairMeetWardrobe range, namely – Casual,Classic and Glamour.  Themed on the concept of ‘HairMeetWardrobe’ and the three timeless looks – Casual, Classic and Glamour - ace choreographer Shiamak Dhawar, beautifully brought to life the brand’s philosophy through a themed musical performance. At the musical, Anusha, Soha and Malaika performed as showstoppers for their respective themes.

While Manish hypnotised us with his brilliant fashion aesthetics, Mark's captured our attention with trendy, yet easy-to-create, hair styles. Combined together, the three looks created were par excellence.

CASUAL
Mark highlighted Anusha’s naturally casual and chic personality with a trendy top-knot bun using TONI&GUY HairMeetWardrobe Sea-salt texturing spray from the Casual collection. 
Inspired by Manish’s casual rock chic look created for Anusha, here is how you too can rock a look similar to hers.
CLASSIC
Mark highlighted Soha’s innate elegance and accentuated her classic Indian beauty by giving her vintage side-swept waves. He used TONI&GUY HairMeetWardrobe shine-gloss serum, a lightweight formula, from the Classic collection to seal her flawless look.
Inspired by in Manish Arora’s ‘scarlet princess dress’ and overall look created for Soha, here is how you too can style a look similar to hers.
[More information on the products here]
GLAMOUR
Mark enhanced Malaika’s glamorous personality by emphasising her beautiful diva like tresses into a high-glamour waves. A Moisturizing Shine Spray from the TONI&GUY HairMeetWardrobe Glamour collection was used to give her hair a weightless shine. 
Inspired by in Manish Arora’s ‘Glam black baroque dress’ and overall look created for Malaika, here is how you too can style a look similar to hers.

For someone who has been an ardent fan and follower of Manish Arora, meeting the maestro himself was the highlight of the evening. To make the night even more special, Mr Arora complimented the necklace I was wearing. His exact words, “I love your necklace. It is stunning.”

[Outfit Details: Top- AND, Jeans- Marks & Spencer, Bag- French Connection, Necklace- Accessorize]
And just when I thought the night could not get any better, I was charmed away by the adorable Mark Hampton. 

[Image courtesy Shanaya]
While most of us from the fashion fraternity are familiar with TONI&GUY HairMeetWardrobe brand, I am very happy that it has officially been launched in India. After a memorable launch event one can't help but look forward to trying out their fabulous products.

Till then, tra-la,
 Amena!!
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